Rae Hwang

Kitchen Layout, Interior Render, Project Management, Brand Management, Marketing Material Design.

Grocery store offering an array of traditional Korean goods, plus a food court with ready-made eats. A new shopping center is opening in Los Angeles Koreatown. Gaju Marketplace (California Marketplace) on Western will open in July after the reconstruction. This 213,000 sq ft commercial complex will contain 54 retail stores including Gaju Market.

Interior Design/ Menu Board / Standing Banner

The name Mimi Myunga was chosen to signify “elegant eating” or the concept of “elegantly delicious”. It was opened in Sinsa-dong Garosugil in 2012. Mimi Myunga is a restaurant that specializes in Gakesoba, which is where you pour the soup on the soba noodles.

Inforgraphic Poster

Logo, Packaging, Signage, Menu, Flyer

Golden pouch is specialized in hand crafted dimsum/dumplings by combining Chinese techniques and merging them with Korean ingredients. This made dumplings fun and enjoyable to eat for people all ages looking for a fast & tasty on-the-go meal

Logo, Brand Concept, Brand Manual

This is Korean brand that I recreated to meet the need of the client and appealing to Korean Market trend.

The client want to rebrand their company with modern and professional look. They want to keep the core element, human and cow, but everything is up to my creative idea.

After long meeting with the client, I found out that he had professional meat handling education from Germany, and I want to express this key attribute in the logo and visual concept. The brand direction was clear. The logo need to show the cutting edge technique and professionalism, and their brand visual need to show trustworthy, and luxurious look to target market

Logo, Brand Concept, Brand Manual

Brand Concpet, Logo, Packaging Design

At the Driver Rehabilitation Center of Excellence, our mission is to provide you with the highest quality individualized services, so that together we will find the best solution to meet your unique driving and community mobility needs. Our goal is to maximize your independence allowing you to reach your greatest potential.

The Body Shop

The Body Shop’s redesigned cosmetic line establishes the foundation for the brand ethos of the company. The redesigned line conveys the graphic language that is related to current body shop’s brand identity that evokes an organic, fresh, simple yet elegant look.

Key Attributes

Organic, Personal, Elegant, Trustful, Simple,Revitalized

Petsmart's new private brand, SmartPet will provide a unique experience to our young pet owners. SmartPet will educate, inform and support various connected media to help young owners and their parents learn how to manage and take responsibility of their beloved pets.

Key Attributes

Friendly, Personal, Educational, Simple, Clean

Trasmedia

Editorial, Poster and Interactive Media

The redesigned Callaway logo brings a new attitude to the brand identity. The new logo speaks a symbolic language based on the engineered structure; a pair of a wide open wings, a negative space that creates the shape of golf ball, and a symbolic ‘V’ shape that represents the tee pin. The wide open wing signifys forward motion and a masculine energy new brand identity.

Key Attributes

Custom, Forward, Engineered, Masculine, Expert, Precise.

Currently, we are wasteful and reckless in how we get our energy. A majority of our power comes from processes that use and abuse the environment, resources that will eventually run out. On the other hand, solar energy is a widely available source of power, responsible and long-lasting renewable energy that will not harm our health or environment and could help secure the future's electrical energy source. But it is a lot more expensive.

Group Project

Rae Hwang, Carrie Chang, Shoghak Kazandjian, Amy Wang

Met-Rx Nutrition Supplements

MET-Rx is a scientifically formulated nutrition program for athletes. The ergonomic package redesign promotes mobility for instant use through its convenient sizes.

Redesigned MET-Rx’s products will enhance their mobility in order to support customer who are concerned about their health and bodies in busy society. The new logo design reflects this new criterion, visually expressing kinetic energy and movement. Sanserif typeface and intense colors will give a remarkable impression to customers that the new MER-Rx will instantly recharge thier minds and bodies for heavy workouts or daily exercise.

Key Attributes

Sexy, Charged, Personal, Calculated, Mobile, Instant.

826 Zombie Chef’s Supply is a volunteer-driven non-profit writing and tutoring center dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write. We offer after-school tutoring, creative writing workshops, publishing opportunities, field trips, and in-class support to local schools, all free of charge. Join us for an eat and greet.

Key Attributes

Friendly, Fun, Tasteful, Creepy, Educate, Inspiring

2011 the Year of Marie Curie

 In 1911, Marie Curie was awarded her second Nobel Prize; in 2011, the United Nations declared that this year would be the International Year of Chemistry, in large part because this is the 100th anniversary of Marie Skłodowska-Curie’s Nobel Prize in Chemistry.

Recognition

Won second price for Maria Slodowska Curie poster in Maria Curie-Sklodowska University